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Your Greatest Asset – People?

Written by:  Tim Saumier, CEO TYGES International

My son Noah turned 6 years old in November and for as long as he could speak he has shared with us that his desire is to become a Lego designer when he grows up. Lego1I thought it would be fun and also educational to put a resume and cover letter together for him to send to the CEO of Lego – Mr. Jørgen Vig Knudstorp – who is based in Denmark.

We wrote it up, took some pictures, and had a little fun with it. We got around to mailing in December. We figured it might be a 50/50 shot that we’d get a response.

Well I got home from work on Friday and there’s a letter from Lego addressed to Noah. Given my occupation, my first thought is that it was going to be the boiler plate rejection letter that so many companies send out, so I kept my eyes on it as Noah opened the letter (just in case I needed to protect his feelings). Fortunately it was not the rejection letter. Lego LetterRather it was a personal letter that was kind, respectful, well thought out, encouraging, and provided him some inspirational motivation to continue to hone his passion & craft for Lego design.

Why do I share this with my network?

I’m an Executive Recruiter and for the most part companies throughout the globe have lost sight of how to treat their associates & potential associates. I see it every day in my role as companies pursue new talent almost from “holier than thou” approach where they perceive themselves to be better than anyone they hire or are recruiting to hire.

  • Whatever happened to humble companies who have a greater mission than only making money?
  • Whatever happened to companies that believed in taking care of their associates and their families versus chasing the quarter?
  • Whatever happened to companies who do the right thing – period?

Companies wonder why associates leave them.  The reality is there’s no loyalty. There’s no common mission with a greater purpose.

If you’re a CEO, it starts with you. You have to pave the path to a greater mission and take care of your people.

I don’t know if Lego is one of the great companies that has a greater mission and knows how to take care of its associates; but what I do know, is they are a company that knows how to treat a prospective associate who is currently 6 years old. While the CEO did not respond directly, he did send it to an assistant located in the US who did a wonderful job penning a very thoughtful letter – thank you Moira for taking time to put a smile on my son’s face.

For those companies who send the boiler plate rejection letters, maybe it is time to take a play from Lego’s playbook and learn that People are your greatest asset.

I welcome your feedback as we continue living out our mission.  You can find me on LinkedIn and at Twitter you can find me at @timsaumierTI.  Also, you can learn more about TYGES at, on Twitter @TYGESInt, or here on our blog.

Our mission is simple:

We’re here to make good things happen to other people.


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